Our organisation
Research & Development
The Meamea Group places R&D at the very core of its strategy, recognizing that innovation is the driving force behind sustainable growth in the botanical industry. Our efforts are headquartered at our in-house laboratory located at our main offices in Castries, France.
A fundamental aspect of our R&D approach involves working closely with renowned French university laboratories and other specialized research institutes. These partnerships allow us to combine our practical industry expertise with cutting-edge academic knowledge, fostering an environment where new ideas can emerge and thrive. We are not content with merely observing the latest trends—we seek to define them. Our research projects often explore uncharted territories in plant science, botanical preservation techniques, and environmental stewardship, helping us remain at the forefront of innovation.
We are also fortunate to benefit from various grants and support programs focused on innovation and industrial development. These grants not only validate the potential impact of our work but also provide critical resources that enable us to accelerate research timelines and expand the scope of our projects. By leveraging these programs, we can invest in advanced equipment, specialized personnel, and comprehensive testing protocols that ensure our R&D processes are both rigorous and future-focused.
Key Areas of Research
Improving Existing Techniques: One of our main priorities is to enhance current industrial practices to boost performance while reducing environmental impact. This includes refining harvesting methods, optimizing plant transformation processes, and implementing sustainable energy usage in all stages of production.
Developing New Approaches & Technologies: Beyond incremental improvements, our R&D team is constantly seeking breakthroughs that will revolutionize how plants are preserved, processed, and integrated into modern lifestyles. We explore innovative materials, bio-based solutions, and emerging digital tools to expand the possibilities of plant applications in diverse environments.
Redefining Plant Semantics & Communication: We believe that successful integration of any new product into consumer markets depends on clear, accurate, and relatable information. Consequently, we invest in research that redefines how we talk about our plants—their origins, benefits, and proper uses. By aligning fundamental product characteristics with easily understood language, we enhance consumer awareness and acceptance.
Production
Production stands as the main cornerstone of the Meamea Group’s mission, encapsulated by our dedicated brand, CANOPY. CANOPY represents our unwavering commitment to quality, consistency, and innovation in the creation of “next-generation” plants. Our production network spans multiple countries, including France, Georgia, Ecuador, and Turkey—each chosen for its strategic advantages in cultivation, climate, resources, and logistical accessibility.
Integrated Supply Chain and Quality Control
We source the primary plant material directly from locations best suited to each species, ensuring that only the healthiest, most robust specimens are selected.
Strict Quality Control Checks: Before any plant is processed, it undergoes a series of inspections to cover everything from visual assessments (color, shape, and overall health) to more technical checks (moisture content, structural integrity).
Transforming Raw Materials: After selection, each plant is transformed using advanced preservation and treatment techniques.
Innovative Packaging and Labeling: We place a strong emphasis on packaging, not only to protect our products during transit but also to align with our sustainability goals.
Global Logistics and Distribution Centers
Beyond production, we have developed an expansive logistical framework to serve clients worldwide. Our primary distribution center is located in Europe, guaranteeing rapid fulfillment to our European partners and clients.
For bulk or specialized orders, we offer the possibility of direct container shipments from any of our production sites. This flexibility allows us to serve clients on multiple continents with minimal transit times and optimized costs.
Commercial and Marketing Services
All commercial and marketing operations for CANOPY are centralized at our group headquarters in France. This structure enables us to maintain a cohesive brand image and ensures that our messaging, product launches, and promotional activities are consistently executed worldwide.
Distribution
A domain where we leverage our industry expertise and international networks to bring innovative plants to professional clients around the world.
B2B Distribution Powerhouse
SecondFlor is a dedicated B2B platform designed to meet the demanding requirements of professional buyers. We focuse exclusively on serving companies, enabling us to tailor services, pricing, and logistics to professional standards.
Strict Quality Selection: We handpick only the highest-quality products, ensuring that every item meets the rigorous expectations of our professional clientele. By maintaining close contact with various production partners worldwide (in addition to our own CANOPY brand), we can curate an expansive range of products that consistently meets or exceeds industry benchmarks.
Global Reach: SecondFlor operates in more than 27 countries through two fully automated e-commerce platforms:
www.secondflor.com – Serving the European market, this platform simplifies ordering, reordering, and product discovery for customers across the continent.
www.secondflor.us – Tailored to the US market, this site provides fast, efficient service to North American businesses looking for premium, innovative plant solutions.
Robust Infrastructure and Client Support
As a fully integrated infrastructure, we cover warehousing, logistics, and customer support. We operate our own logistic platform, ensuring that every stage of the fulfillment processis handled by teams who understand our products. This level of control allows us to guarantee on-time deliveries, proper product handling, and exceptional customer service.
Bi-Continental Customer Support: With teams based in both Europe and the United States, we provide real-time assistance in multiple time zones, ensuring that professional clients receive prompt and knowledgeable responses to their inquiries.
Centralized Marketing: Despite having a global reach, SecondFlor’s marketing is centralized at our group headquarters in France. This approach maintains a unified brand identity and ensures that promotional efforts, product launches, and market strategies are consistent across all regions.
Innovation and Business Growth
Whether it’s interior design, vertical gardening, event planning, or large-scale horticultural projects, we actively collaborate with our professional clients to develop innovative ideas that leverage the unique qualities of our products.
Expanding Usage Possibilities: Our marketing teams works hard to discover and promote creative uses for preserved plants, offering solutions that combine aesthetic appeal with practical benefits.
Professional Development: We frequently provide training, workshops, and resources to help our partners better understand the properties and potential of our plant offerings. We help them unlock new revenue streams and expand their market reach.
Whether it’s an architect designing a biophilic office interior or an event planner organizing a nature-themed celebration, SecondFlor ensures that the best products and expertise are only a few clicks away.
